{"id":4554,"date":"2010-09-29T21:41:41","date_gmt":"2010-09-29T13:41:41","guid":{"rendered":"http:\/\/nick.onetwenty.org\/?p=4554"},"modified":"2010-09-29T22:03:09","modified_gmt":"2010-09-29T14:03:09","slug":"collectivist-product-design","status":"publish","type":"post","link":"https:\/\/nick.onetwenty.org\/index.php\/2010\/09\/29\/collectivist-product-design\/","title":{"rendered":"Collectivist product design"},"content":{"rendered":"

This promo for Nintendo<\/a>‘s “3DS<\/a>” portable games system is particularly interesting. I feel that it demonstrates that collectivist<\/a> social values map well to product design in regards to social gaming, passive interactions, and appeal to a broad demographic:<\/p>\n

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Nintendo’s philosophy appears to be to make products that are elegant, complement a healthy life, promote social interaction, and evoke a sense of wonder that can be shared with others (not just “gamers”).<\/p>\n

This philosophy took root when Satoru Iwata<\/a> became CEO in 2002 and he eloquently described it in his keynote address<\/a> to the 2005 Game Developers’ Conference. Following are some key excerpts.<\/p>\n

Early in the speech, Iwata poses a number of questions to the games industry:<\/p>\n

As we spend more time and money chasing exactly the same players, who are we leaving behind?<\/p>\n

Are we are creating games just for each other?<\/p>\n

Do you have friends and family members who do not play video games?<\/p>\n

Well, why don\u2019t they?<\/p>\n

And, I would ask this: How often have you challenged yourself to create a game that you might not play?<\/p>\n

I think these questions form an important challenge for all of us.\n<\/p><\/blockquote>\n

Later in the speech, he hints at how Nintendo seeks to answers these questions:<\/p>\n

In the universe of interactive entertainment, there is a planet we call video games. It is the one we know best.<\/p>\n

But … it is only one.<\/p>\n

Also in our universe are other planets which entertain, but in different ways from current games. It is this part of the universe we are anxious to explore.\n<\/p><\/blockquote>\n

I have a great deal of respect for Nintendo and I applaud them for relentlessly pursuing their “entertainment for all” philosophy. I’m looking forward to the 3DS.<\/p>\n","protected":false},"excerpt":{"rendered":"

This promo for Nintendo‘s “3DS” portable games system is particularly interesting. I feel that it demonstrates that collectivist social values map well to product design in regards to social gaming, passive interactions, and appeal to a broad demographic: Nintendo’s philosophy appears to be to make products that are elegant, complement a healthy life, promote social … Continue reading “Collectivist product design”<\/span><\/a><\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paLsRH-1bs","_links":{"self":[{"href":"https:\/\/nick.onetwenty.org\/index.php\/wp-json\/wp\/v2\/posts\/4554"}],"collection":[{"href":"https:\/\/nick.onetwenty.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nick.onetwenty.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nick.onetwenty.org\/index.php\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/nick.onetwenty.org\/index.php\/wp-json\/wp\/v2\/comments?post=4554"}],"version-history":[{"count":9,"href":"https:\/\/nick.onetwenty.org\/index.php\/wp-json\/wp\/v2\/posts\/4554\/revisions"}],"predecessor-version":[{"id":4562,"href":"https:\/\/nick.onetwenty.org\/index.php\/wp-json\/wp\/v2\/posts\/4554\/revisions\/4562"}],"wp:attachment":[{"href":"https:\/\/nick.onetwenty.org\/index.php\/wp-json\/wp\/v2\/media?parent=4554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nick.onetwenty.org\/index.php\/wp-json\/wp\/v2\/categories?post=4554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nick.onetwenty.org\/index.php\/wp-json\/wp\/v2\/tags?post=4554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}