Share the truth is a website that aims to get An Inconvenient Truth DVDs into the hands of as many people as possible. You can either register for a free DVD to be sent to you or donate money to help send DVDs to registrants. I haven’t seen the film, so I registered for a free copy.
It seems that demand is much stronger than supply, but the project organisers reckon that this is a visibility issue. I’m not entirely sure… I’d assume that it’s simply that people are more eager to register for free DVDs rather than donate money.
I wonder why the idea is to send people new DVDs? Wouldn’t it be cheaper and produce less waste to getting people who have received DVDs to return them so they can be sent to other people? It doesn’t have to be mandatory, but I’m sure that a fair amount of people would be happy to send the DVDs back.
Found via reddit. Keep reading for a trailer for the movie.