Greater Union politics

I was on the Greater Union website today to book movie tickets (which I decided against because they charge a $1 per ticket booking fee!). Anyhow, while looking for ways to get cheaper tickets, I found that I could offset the $1 booking fee with a $1 discount by joining their Cinebuzz club.

The whole “customer loyalty club” thing is usually a way for a business to track your viewing habits and get a hold of your e-mail and street address. Cinebuzz looks no different, but it’s good to see that they had a (very) brief FAQ:

Why do you want my postal address details?
You only need to complete your address details if you want to become a member of the Cinebuzz Club and receive your free Cinebuzz Membership card.

I love the fact that this question was obviously common enough for them to make a remark, but the thing I love more is that the “answer” to the question isn’t really an answer at all. It’s the sort of response a politician would give to an uncomfortable question!

Here’s my suggested correction:

Why do you want my postal address details?
We want to know where you live.

Trusted Computing video

An informative video about “Trusted” Computing. I’d previously felt that this is something that would be naturally rejected by consumers, but it looks more and more like an issue that will require active resistance.

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