Whenever I see an effort like this:
It tells me that something is very wrong.
I actually didn’t know that things were so bad as to warrant this sort of reaction. I voted NO and hope that others do the same. We don’t want to send the message that ignoring our problems – and pretending that everything is fine – is “W.A. Okay”.
Confidence should come from somewhere other than a marketing campaign. It should come from being able to really afford the things that you need, and knowing that your government is tackling problems with the interests of all citizens in mind (rather than pandering to the business sector and investors).