Feminism loses out again?

XYZ Computing is carrying a story on how Agetec is making a stand against the objectification of women as “booth babes” at this year’s E3.

I think this is an admirable motion and I’m really looking forward to at least one company at E3 not plastering their booth with half-naked women extolling the virtues of the companies latest sexually-charged… golf game. Oh wait, quite a few companies don’t use booth “babes”. In fact, I think Nintendo make a point of dressing their staff in fairly conservative clothes (knee-length shorts and polo shirts) pretty much every year.

The problem seems to be that merely passively not objectifying women doesn’t make headlines. No, you need to hire “unattractive women” and hand out “granny’s panties” with your logo on them. At least that’s the impression I got from the slashdot post before I read the actual article it refers to which no mention of looking for particular unattractive women, just “real people who enjoy video games.”

Now I’m a little confused. Should I be mad at AgeTec because of the “granny’s panties” thing (or is that just bad taste)? Should I be mad at the Slashdot poster who translates “real people” to “unattractive women” (talk about setting high standards!)? Or should I be happy that there is at least some form of backlash against half-naked women selling me golf games?

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